Do you have insights to ease the adoption of automation tools for non-tech people ?
Try using a no-code platform that abstracts the underlying technical concepts into more user friendly visual interfaces.
Zapier.com is an example of a no-code automation platform, and Make.com is another albeit more low-code.
Once someone can see the direct value ($$$ or time saved) in adapting to new technology (e.g. automation), they will be more open to continuing adopting new ways of working.